As the warm days of summer transition into the crisp coolness of fall, there's no better time to introduce a refreshing twist to your daily routine. We are thrilled to announce the upcoming release of our two newest flavours: JūST Ice and JūST Mint. Designed to invigorate your senses, these unique flavours promise to redefine freshness.

JūST Ice | The Ultimate Refreshing Menthol Experience

Menthol lovers will appreciate the meticulous crafting of JūST Ice. It's not just about the chill; it's about the perfect balance that ensures a smooth, enjoyable experience. Whether you're new to menthol flavours or a seasoned aficionado, JūST Ice is bound to become your go-to choice for a refreshing break.

JūST Mint | Pure, Refreshing Mint Perfection

For those who prefer a subtler, yet equally refreshing experience, we present JūST Mint. This flavour embodies the pure, clean taste of spearmint, offering a gentle yet invigorating burst of freshness. JūST Mint is perfect for any time of day, whether you're starting your morning with a boost of cool mint or winding down in the evening with a refreshing touch.

Available starting Aug 23, 2024

Special Promotion: take advantage of our New Release Promo with 30% off both JūST Ice &  JūST Mint for a limited time only! Offer ends September 6, 2024!

Overview

Outlined in the 2024 federal budget, the Liberals tabled plans to increase the federal Vaping Excise Tax by 12% in July 2024. This 12% hike signals a proactive stance towards public health, but it also sparks debates on its effectiveness and broader implications.

Impact on Consumers

The immediate impact of the tax hike falls on consumers, who will face higher prices for vaping products. For regular users, this increase may lead to reevaluation of their vaping habits, potentially prompting some to cut back or quit altogether. However, there's also concern that it could disproportionately affect marginalized groups or those with lower incomes, potentially pushing them towards cheaper, unregulated alternatives or deterring them from transitioning away from traditional tobacco products.

Balancing Public Health and Economic Considerations

Canada's decision to increase the Federal Vaping Excise Tax reflects a multifaceted approach to tackling the complex issue of vaping prevalence, particularly among youth. While the tax hike signals a commitment to public health and harm reduction, its ultimate impact remains to be seen. Striking a balance between deterrence and unintended consequences will require ongoing collaboration between policymakers, public health experts, industry stakeholders, and communities affected by vaping-related issues.

As Canada navigates the evolving landscape of nicotine consumption, the efficacy of taxation as a regulatory tool will continue to be scrutinized, highlighting the need for evidence-based policymaking and a holistic approach to promoting the well-being of all Canadians.

With this change, the new rates for standard bottle sizes are as follows:

30mL: $7.00  ->  $7.84

60mL: $10.00  ->  $11.20

120mL: $16.00  ->  $17.92

Change is inevitable. As the world evolves, so do our tastes and preferences. At True Northern Labs, we are committed to staying ahead of the curve and continuously innovating to bring you the most exquisite e-liquid flavours. In our pursuit of perfection, we have made the difficult decision to discontinue some of our flavours that are not performing well. But fear not, for this is merely a step towards creating space for new additions that will captivate your senses and elevate your indulgence to new heights.

Why Discontinue Flavours?

Just like a master artist who knows when to stop adding brushstrokes to a canvas, we too must make choices to ensure that our creations remain refined and exceptional. Discontinuing flavours that are not meeting our exacting standards allows us to focus on perfecting the ones that truly embody the essence of luxury. It is a necessary step in our quest for excellence.

What will be discontinued?

We are thrilled to announce a significant transformation in our product lineup! In our ongoing commitment to innovation and delivering the best solutions, we are renaming one of our flagship product lines.

DIZZY is now officially becoming Main Squeeze!

Rest assured, this name change does not alter the exceptional quality and performance you have come to expect from True Northern Labs. We thank you for your continued trust and partnership with us. If you have any questions or need further information about this change, please don't hesitate to contact our dedicated support team.