Proposed 12% Increase in Vaping Excise Tax

Michael Yan


Outlined in the 2024 federal budget, the Liberals tabled plans to increase the federal Vaping Excise Tax by 12% in July 2024. This 12% hike signals a proactive stance towards public health, but it also sparks debates on its effectiveness and broader implications.

Impact on Consumers

The immediate impact of the tax hike falls on consumers, who will face higher prices for vaping products. For regular users, this increase may lead to reevaluation of their vaping habits, potentially prompting some to cut back or quit altogether. However, there's also concern that it could disproportionately affect marginalized groups or those with lower incomes, potentially pushing them towards cheaper, unregulated alternatives or deterring them from transitioning away from traditional tobacco products.

Balancing Public Health and Economic Considerations

Canada's decision to increase the Federal Vaping Excise Tax reflects a multifaceted approach to tackling the complex issue of vaping prevalence, particularly among youth. While the tax hike signals a commitment to public health and harm reduction, its ultimate impact remains to be seen. Striking a balance between deterrence and unintended consequences will require ongoing collaboration between policymakers, public health experts, industry stakeholders, and communities affected by vaping-related issues.

As Canada navigates the evolving landscape of nicotine consumption, the efficacy of taxation as a regulatory tool will continue to be scrutinized, highlighting the need for evidence-based policymaking and a holistic approach to promoting the well-being of all Canadians.


With this change, the new rates for standard bottle sizes are as follows:

30mL: $7.00  ->  $7.84

60mL: $10.00  ->  $11.20

120mL: $16.00  ->  $17.92

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The Chopping Block (Winter 2023)

Michael Yan

Change is inevitable. As the world evolves, so do our tastes and preferences. At True Northern Labs, we are committed to staying ahead of the curve and continuously innovating to bring you the most exquisite e-liquid flavours. In our pursuit of perfection, we have made the difficult decision to discontinue some of our flavours that are not performing well. But fear not, for this is merely a step towards creating space for new additions that will captivate your senses and elevate your indulgence to new heights.

Why Discontinue Flavours?

Just like a master artist who knows when to stop adding brushstrokes to a canvas, we too must make choices to ensure that our creations remain refined and exceptional. Discontinuing flavours that are not meeting our exacting standards allows us to focus on perfecting the ones that truly embody the essence of luxury. It is a necessary step in our quest for excellence.

What will be discontinued?

Chilled Grapefruit
True Northern:
BC Breeze
Miami Nights

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Introducing: STR82VAPE

Michael Yan
When it comes to vaping, there is an artistry in crafting the perfect blend of flavours. It requires a delicate balance, a keen sense of taste, and a touch of creativity. That is why we are thrilled to introduce you to our newest line of flavours; STR82VAPE. Created by a local Calgary artisan, these exceptional blends are a testament to their passion for the craft and their dedication to delivering an unparalleled vaping experience.

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DIZZY Lemonade → Main Squeeze

Michael Yan

We are thrilled to announce a significant transformation in our product lineup! In our ongoing commitment to innovation and delivering the best solutions, we are renaming one of our flagship product lines.

DIZZY is now officially becoming Main Squeeze!

Rest assured, this name change does not alter the exceptional quality and performance you have come to expect from True Northern Labs. We thank you for your continued trust and partnership with us. If you have any questions or need further information about this change, please don't hesitate to contact our dedicated support team.

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9 NEW FLAVOURS (Autumn 2023)

Michael Yan
We are super excited to present our newest additions to our best selling line JūST:
JūST Cherry and JūST Chilled Cherry
Veritas has also been blessed with two new must-try flavours: 
Lazerberry and Tropical Funk Storm
Our best up-and-coming line of lemonade flavours also received some much needed friends: 
Hawaiian, Berry Lemon, and Blue Razz Lemon
The Ratio is where you’ll find absolutely banger flavours that have found success across Canada. We are thrilled to present: 
Pink Pineapple and Mango Pineapple

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BOLD NICOTINE! Now available at True Northern Labs!

Michael Yan
True Northern Labs now offers bold variants available for all JūST flavours and select flavours from our other lines. Bold nicotine combines the best of both worlds from freebase and salt nicotine to give an option for the consumer that is looking for both a salt nicotine feel with a freebase throat hit. Available in 20MG only. Please contact us about any flavours that you would like to see bolded up!

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